A Study of Corporate Reputation’s Influence on Customer Loyalty Based on PLS-SEM Model
نویسندگان
چکیده
منابع مشابه
Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria. The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned. Before examining the effect of corporate reputation on the cus...
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15 صفحه اولrelationship between corporate reputation and customer loyalty on nigerian food and beverages industry: pls approach
this study used the partial least squares (pls) approach to examine the effect of corporate reputation on the customer loyalty of the food and beverages industry in nigeria. the data for this study were collected from the customers in kano state nigeria. out of 250 distributed questionnaires, 212 usable questionnaires were returned. before examining the effect of corporate reputation on the cus...
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ژورنال
عنوان ژورنال: International Business Research
سال: 2009
ISSN: 1913-9012,1913-9004
DOI: 10.5539/ibr.v2n3p28